JawaPos.com – The participation of PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI), in the GAIKINDO Indonesia International Auto Show (GIIAS) 2022, received a positive response from the public. During the eleven days of holding the exhibition, 11-21 August 2022, MMKSI has recorded 3,589 vehicle orders (SPK).
As an illustration, the MMKSI vehicle sales bookkeeping at the GIIAS 2022 event is dominated by Mitsubishi Motors’ flagship small-MPV model, the Xpander (including the New Xpander Cross), around 76 percent. While 24 percent of sales were contributed by other Mitsubishi Motors models.
At GIIAS 2022, PT MMKSI provided four test drive vehicles, consisting of the New Xpander Cross Premium Package CVT, Xpander Ultimate CVT, Pajero Sport Ultimate Dakar 4×2, and MiniCab-MiEV which were placed in the vehicle test drive area. electricity.
In 11 days of the exhibition, more than 800 visitors have taken a test drive and tried firsthand the impression of driving a Mitsubishi Motors product, with the dominance of the best-selling model, namely the New Xpander Cross Premium Package CVT.
“We express our highest appreciation to Indonesian consumers for their trust and excellent enthusiasm for the Mitsubishi Motors brand in Indonesia, especially for the newest product we launched at the GIIAS 2022 event,” said Naoya Nakamura, President Director of PT MMKSI. p>
As is known, at the GIIAS 2022 event, MMKSI presented the theme “Life’s Adventure Park” as a tangible manifestation of the “Life’s Adventure” branding concept to provide the best and exciting experience to consumers through the Mitsubishi Motors booth.
There are three different zones that signify Daily Life’s Adventure, Tomorrow Life’s Adventure, and also Wonderful Life’s Adventure, with a total of 15 Mitsubishi Motors car shows according to the area concept, including after-sales service socialization.